托福口语讲课要点：商家的市场选择与广告媒体利用

【讲课要点】

本节课主要讲解商家如何选择目标市场，以及如何结合市场类型利用媒体开展广告宣传，核心分为两种方式，适配不同规模的市场需求：

1) 针对大众市场：通过电视或杂志等大众媒体投放广告，扩大宣传覆盖面，吸引广泛消费者，从而赢得大众市场。

2) 针对小规模市场：针对特定人群或需求，通过销售人员上门推销的方式推广专门产品，精准触达目标客户，适配小规模市场的特点。

Sample answer（范例回答）

The lecture tells us about two ways that companies choose their target markets and use media to advertise their products. One is to win the mass market by advertising through TV or magazines; the other is to target the small-scale market by promoting specialized products through salespeople.

Then the professor goes on to explain these two ways by giving relevant illustrations. If a company wants to sell products that can be used by the general public, they will use mass media such as TV or magazines to advertise their products, allowing everyone to see the advertisements and reach a wide range of consumers. This way helps them win the mass market.

If a company wants to sell specialized products that are not for the general public but for specific groups or business needs, they will adopt small-scale marketing, such as sending salespeople to promote the products face to face. This method can accurately reach the target customers and is more suitable for small-scale markets.

In addition, we can also distinguish between two types of marketing based on these two ways: consumer marketing (B2C, Business to Consumer) and industrial marketing (B2B, Business to Business). Consumer marketing is usually aimed at the mass market and uses mass media for promotion, while industrial marketing is mostly for small-scale markets, such as selling office furniture or industrial equipment, which often relies on salespeople to promote products from one business to another.

Industrial marketing refers to the marketing of goods and services from one business to another. Industrial goods are those used in industry to produce different end products from one or more raw materials. The word "industrial" originally means machinery powered to produce goods and services, but industrial marketing is not limited to such business activities. Broadly speaking, marketing can be divided into consumer marketing (B2C) and industrial marketing (B2B), which correspond to the two ways mentioned in the lecture respectively.